Apple SVP Industrial Design Sir Jony Ive to design one-off Leica M camera for charity?

New Leica M

The story comes from PetaPixel and would seem pretty sensational:

At Leica’s special event last night, after the new Leica M was announced, company owner Dr. Andreas Kaufmann revealed that they’ve got a very special limited edition version of the camera planned — one that’s designed by legendary Apple designer Sir Jonathan Ive.

This camera will be the mother of all limited editions based on one simple fact: only a single unit of the camera will ever be produced.

So, a guy who produces industrial designs used by hundreds of millions is going to design a one-off camera?  That camera is supposed to be auctioned off for charity and would probably command a pretty high price. But, even if it is worth millions, is designing a camera worth Sir Jony’s time? It feels like some of the details have been lost in translation. For instance, designer Paul Smith has a special Leica camera. Perhaps we are talking about something superficial like the special colors rather than actually “designing a camera.”

[tweet https://twitter.com/TheAppWhisperer/statuses/247990128738455552]

Ive has been making the designer rounds lately with a reader snapping the picture of him below at a Burberry event last weekend.

Via Scott Schullman

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