In a move that follow’s T-Mobile’s recently launched “un-carrier” initiatives, Verizon Wireless plans to debut a new “VZ Edge” program aimed at retaining its customer base, according to a leaked presentation slide posted by Droid-Life.
Specific details on the new approach are currently slim, but, based on the slide, it seems that the essence of Verizon’s plan is to merge T-Mobile’s new JUMP and pay-for-a-device-overtime programs. T-Mobile’s JUMP program, with a $10 monthly fee, allows users to upgrade to a new handset twice a year.
Marketed as a plan to “stay on the leaning edge of technology,” this new Edge program seems to be similar. T-Mobile also allows customers to put a down payment on a phone and then pay the cost overtime, and Edge seems to provide a similar solution.
Edge will also allow customers to upgrade to a new phone once the device if 50% paid off, and this seems to be similar to T-Mobile requiring users of the JUMP plan to have already paid 6 months of service for their current device.