Image (1) iAd-icon.png for post 66401Bloom.fm, a UK-based streaming music service, is claiming Apple has banned it from advertising through iAd advertising platform because the company is a competing service to iTunes Radio. Apple’s advertising platform recently started selling ads for Apple’s free, ad-supported iTunes Radio service, but the Bloom.fm had been spending £2,000/month on iAds placed as banner ads in apps. The company had some words about being banned from Apple’s advertising platform on its Twitter account and also provided a statement to TheRegister and others:

Apple wrote to Bloom today and claimed it was a direct competitor to iRadio, which is surprising because this Apple-operated service does not yet exist in the UK…John Clark, Bloom’s spokesman, told us the small company was surprised to have found itself in Apple’s crosshairs.

“We’re a small company from west London made up of just 27 people. It’s amusing and flattering to have been noticed by a monstrous company like Apple. They told us we are a competitive service to iTunes radio, despite the fact we are UK-only and iRadio has not launched here.”

Apple’s new iTunes Radio streaming service is free to users but relies on audio and display advertisements that it sells through the iAd platform for users that don’t pay for the $25 a year iTunes Match service. Apple recently rolled out the service to Australia after launching first in the US, and the company previously announced the service will launch in “more than 100 countries.”

Earlier this week reports claimed that Apple was considering a “dramatic overhaul” for iTunes and new on-demand streaming options due to lack of traction with iTunes Radio.

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13 Responses to “Bloom.fm claims Apple is blocking rival music services from buying iAds”

  1. Scott Rose says:

    This is truly disgusting of Apple. What a terrible monopolistic company they have become. This is similar to how Apple removed all the Bitcoin apps from the App Store because they all compete with Apple’s forthcoming payment system. In all of these cases, Apple is clearly terrified that when given a choice of services, people will NOT choose Apple’s products. And with good reason: Apple’s software services are usually inferior to the competition.

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  2. That’s fine. I’ll be switching to android very soon. Appholes

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  3. scumbolt2014 says:

    So what? It is Apple’s netwok and they can run it any damn way they please. These whiners need to stfu. Google rakes its customers over the coals the way they randomly change SEO and SEM algorithms without a word to any of their customers. They are the worst but all the glassholes are blind to their corrupt policies.

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  4. scumbolt2014 says:

    Bloom.fm: Eat A Dick

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  5. shm1ck83 says:

    I don’t see the problem here. You don’t hear radio stations promoting other radio stations.
    Would Target promote Kmart in their catalogues? No!

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  6. yuniverse7 says:

    I don’t understand the rage against Apple on this. Would Google advertise Apple products? Would Samsung let Apple advertisement be on their products? Monopolistic? Whatever, Scott Rose!

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    • You’re 100% right. I would do the same if I had to make this decision and I think there’s not a problem with that. What do you think if Apple did contact one of those music services, would they promote them with ads? I don’t think so. People like Scott with his post up there, you should think a little economical and not just in ‘I hate the world’ style.

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