Apple has updated its website for France with a black banner across the bottom of the homepage to recognize the Charlie Hebdo French satirical newspaper. The phrase “Je Suis Charlie” (meaning “I am Charlie) has become a message of support for the newspaper in the aftermath of an attack on the newspaper’s headquarters in Paris.
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Classy move.
uhm, it’s marketing! People are such suckers!
Seems particularly appropriate given their current art-based marketing campaign.
Classy ? From a company which censors regularly some content, I think it is not a wise move…
Actually I think this does capture Apple’s values, good on Apple because Je Suis Charlie too!!
Just in case you don’t recall, after 9/11 Charlie Hebdo proclaimed Je Suis Americaine and We Are All American Today to be in solidarity with the US.