Apple launched the next phase in its Apple TV ad campaign with a number of billboards going up around the country featuring the same color bars seen in the promotional videos.

The new signage has been spotted in LA, New York, and Columbus already (photos below).

Apple also recently published a new video featuring the Muppets promoting ABC’s app for the Apple TV.

If you happen to spot another of these billboards in your area, snap a photo and send them to us at tips@9to5mac.com.