Apple didn’t buy Color, it bought 20 engineers for a few million

It turns out yesterday’s report about Apple buying Color for “high double digit millions” was mostly off base. At least that is according to AllThingsD:

What’s really happening is that Color’s engineering team — about 20 people, comprising almost the entire company — is being “acqhired” by Apple at what’s being called a “nominal” price of something like $2 to $5 million, according to multiple sources familiar with both sides of the situation. To repeat, there are no “double-digit” millions involved, according to many people familiar with the deal.

Apple is not buying Color’s technology, intellectual property, domain names or liabilities. Those are being left with the company, which still has considerable cash in the bank — something like $25 million — and is going to be wound down.

The engineers could help with Apple’s photo and video-sharing capabilities across devices, or maybe Apple is just getting a HR jump on the competition in the red hot Silicon Valley talent marketplace.

Color is said to be winding down, with the $25 million it has left in the bank going to investors. Read more

Starbucks signs up for iPhone-based Square credit card/debit payments for nearly 7,000 stores

In an announcement on Square’s website today, CEO Jack Dorsey announced Starbucks signed up to accept payments from customers through the Pay with Square iOS app via Square’s iPhone credit card readers and merchant app. Dorsey also confirmed functionality would roll out to nearly 7,000 Starbucks locations soon, while Starbucks locations will be added to the Square Directory. The Square Directory will also soon be accessible from a number of Starbucks platforms including the Starbucks Digital Network and mobile payment app. Starbucks announced in its own press release that it would invest $25 million in Square, while Starbucks’ chairman, president, and CEO, Howard Schultz, will join Square’s board of directors. On top of credit cards, Starbucks will use Square to handle debit payments, which the company said would reduce overall payment processing costs.

Beginning this fall, in addition to the existing iPhone® and Android™ Starbucks mobile payment applications, Starbucks customers will be able to use Pay with Square to pay for their purchases at participating company operated Starbucks locations in the U.S. Customers simply need to download the Pay with Square application and set up an account on their iPhone® or Android™ device.

More than two-thirds of the 27 million small businesses in the U.S. currently do not accept credit or debit cards, in large part because of the expensive interchange fees associated with payment processing, cumbersome application process and required credit checks. Square enables merchants of any size – from sole proprietors to national retailers – to accept credit and debit cards.