LaCie announces re-engineered USB 3.0 products for new MacBooks including ruggedized USB stick

LaCie introduced the RuggedKey this week. It is an IP-54 water and dust resistant USB 3.0 key that provides speeds up to 150 MB/s and a bumper that offers protection from “heat, cold, and 100-meter drops.” The RuggedKey is now available in Apple stores or from the company directly starting at $40 for 16 GB, but LaCie also announced today that it updated its entire USB 3.0 portfolio with optimizations specifically for Apple’s latest lineup of MacBooks. LaCie said it re-engineered its USB 3.0 products for Lion and Mountain Lion by taking advantage of USB-attached SCSI Protocol support in Ivy Bridge Macs:

Thanks to UAS (USB Attached SCSI Protocol), people with the latest Macbook Air, Macbook Pro and Macbook Pro with Retina Display will experience maximum USB 3.0 performance… Everything from cables and USB keys, to professional RAID storage solutions have been re-engineered for advanced performances. LaCie’s recently announced RuggedKey achieves top speeds up to 150MB/s in 32GB of flash memory – making it one of the fastest USB keys on the market. LaCie’s popular Rugged Triple, and Porsche Design P’9223 and P’9233 have also been optimized for Mac and are available in Apple retail.

On top of Apple stores, the redesigned lineup of LaCie USB 3.0 products is available through LaCie stores. The company’s full press release is below:
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