Digitimes reports today on the state of falling NAND Flash prices.  Specifically, the price of a 16Gbit MLC segment is expected to fall below $5 and continue dropping through the rest of the quarter.

This news has an effect on Apple in a few ways.  First, the MacBook Air has a 64Gbyte NAND Flash hard drive option.  If Digitimes is to be believed, the 64Gbytes of NAND Flash should cost about $200.  Memory controllers and other parts of the drive cost more of course.  Keep in mind that SSD Memory uses a high quality NAND memory with more read/writes than standard Flash Memory so prices may not directly correlate.  If memory prices are falling across the board, Apple will likely be able to drop its (currently $1000) prices and/or order higher capacity drives (128GByte) in the coming months.

More importantly… this news also has a strong effect on the iPod business.  When the latest generation of iPod products were released in September, the price of 16Gbits of multi-level cell (MLC) NAND flash was around $15 or about 3 times the current prices.   Therefore, Apple could probably lower the prices on its NAND Flash based iPods (Shuffle, Nano, Touch) and iPhone to make up for this discrepancy.

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author