There was a day when U2 and Apple were buddies. Apple CEO Steve Jobs even sold an apartment to U2 front man, Bono. There was the U2 iPod. There’s still a Product Red nano. But it’s all about the dollars, and in the current state of play of the iPhone and Apps market, Canada’s Research In Motion dug deep to take a slice of me too with U2, so it appears.
Distorted Loop is reporting that U2 and RIM today introduced their own take on the iTunes LP with the release of a new U2 Mobile App, not for iPhone, but for BlackBerry.
There’s nothing covert in the move, with the partners claiming the new app, “invigorates the album experience for the digital age.” Erm, right…
It promises “a rich visual experience with evolving content and an interactive dimension for the band’s current Number 1 album No Line On The Horizon."
Available now for free from BlackBerry App World and from www.blackberry.com/u2. In a move that hints at BlackBerry’s ambition for its own little slice of the digital music pie, the app brings together a range of content for fans with photos, videos, interviews, news, lyrics and samples of the music, plus individual tracks or the complete album can be purchased online from a BlackBerry smartphone.
"As music fans, the band has always enjoyed all the detail of an album gatefold or CD booklet. They want to make visual material available with their albums and this app is the ideal way to do it," said U2 manager, Paul McGuinness.
"With today’s announcement, we are reinventing the album experience for the digital age. We’re extremely excited by the U2 Mobile Album and the opportunity to enhance the mobile music experience for U2 fans on the BlackBerry platform," said Jeff McDowell, vice president, Global Alliances, Research In Motion. (Obviously he didn’t notice the introduction of iTunes LP last week).