Apple on Win7: Windows users

Apple’s vice president of OS X worldwide product marketing, Brian Croll, slapped Microsoft’s Windows 7 verbally in an interview published today by the Daily Telegraph, slamming the new OS as ‘complex and expensive’.

"Windows users are really tired of all the headaches that they’ve been getting over the years, starting all the way back from Windows Me to NT to Vista and now Windows 7," he said. "As a result, I think people are looking for something different, and the Mac offers real ease of use, stability and security."

Noting, as Phil Schiller did earlier, that upgrading to Windows is a complex process, he suggested Windows users, particularly those on XP machines, may see this as the right time to switch to Mac.

“Windows 7 is still just Windows. It doesn’t change a lot. It’s still complex, it’s still really expensive when you look at the cost of the upgrade, and there’s still security concerns," he said.

He also observes the operating system’s lack of essential functions you just get with a Mac – no Mail, no chat, no image management solutions are included, he says, meaning Windows users don’t just have to pay one of Microsoft’s many prices to get hold of the software, but have to find a solution for such common tasks all by themselves as well. It’s a lot of “headache”, he notes.

With all this, the Apple VP said, “We believe we can get even more people moving over”.

He makes lots of other points, too, but to see them all you’ll have to pop across to the Telegraph’s website, over here.

(Image used dates from Macworld Tokyo 2002, by the way, hence the old flowerpot iMac).

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