The free app offers bonus animations to users who follow clues to take pictures of characters from movies such as “Up,” ”G-Force,“ ”Ratatouille,“ and ”Wall-E“ on the site.
Taking the correct picture unlocks exclusive video and downloadable content such as frame images that can be overlaid on photos, or wallpaper images for. Disney is calling the feature “Click2Life,” because it makes characters captured in photos appear to suddenly become animated in one’s hand.
It’s just a beginning: as Reuters explains, a teenager may one day see a poster of an upcoming "Pirates of the Caribbean" film in a mall, snap a picture of the poster with an iPhone and then generate video content related to that picture or character.
The new app organises Disney-branded content, lets users interact with characters through customizable photo frames and audio greetings, listen to Radio Disney live, watch music videos and buy Disney music from iTunes Store. This app costs $4.99 and should debut on iTunes today.