'Rethink Possible'

Update: Woops. This means they are only going to go away from advertising rollovers.  AT&T has confirmed that it will continue to offer rollover minutes.

AT&T is about to unleash a new global brand strategy at the Master’s golf tournament this weekend according to Adage.  Most of the changes are just very expensive and distracting window dressing. ( Do you like their new motto: ‘Rethink Possible’? )

Whatever.  This is all just taking money and focus away from building a better network, frankly

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Seth Weintraub's favorite gear