Skip to main content

'Rethink Possible'

Update: Woops. This means they are only going to go away from advertising rollovers.  AT&T has confirmed that it will continue to offer rollover minutes.

AT&T is about to unleash a new global brand strategy at the Master’s golf tournament this weekend according to Adage.  Most of the changes are just very expensive and distracting window dressing. ( Do you like their new motto: ‘Rethink Possible’? )

Whatever.  This is all just taking money and focus away from building a better network, frankly

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Seth Weintraub Seth Weintraub

Publisher and Editorial Director of the 9to5/Electrek sites.


Seth Weintraub's favorite gear