Hill Holiday got a visit from the Apple iAds team headed by Quattro Wireless founder Andy Miller. This is what they had to say about the experience.
- They got a demo of the Toy Story ad. They liked not having to go into a browser.
- Each banner published on the network will carry an iAd logo to differentiate it from the ads that do click into the browser.
- Unlike browser-based ads, iAd ads can tap into all major OS features of the phone, from compass and accelerometer to the multitouch interface. In the beginning, all ads will be built (in HTML5) by the iAd team. In the future, Apple will release an iAd SDK.
- Apple is selling the platform, not particular apps. This will be good news for small developers.
- They are lining up