Spotify and Shazam have teamed-up to offer a combined service for the iPhone and other mobile devices, with new apps which allow Shazam users to access Spotify directly using a new ‘Play in Spotify’ feature.

As a result, Shazamers will be able to access Spotify directly through the feature, which will take them directly to Spotify where they can immediately begin listening to the full track that they either tagged or discovered within Shazam from recommendations or the Shazam charts.

The new capability will allow users of Shazam and Spotify full playback of tracks via a fully-integrated experience on both the free and premium Shazam Encore Apps on Android and Apple’s iOS – including (SHAZAM) RED.  ‘Play in Spotify’ integrates with the Spotify Premium App in the UK, Sweden, Norway, Finland, France, Spain and the Netherlands.

“Shazam is a very innovative company in the mobile space, having achieved a massive following around the world and we’re excited about the potential of this partnership for new music discovery through Spotify,” said Daniel Ek, CEO, Spotify. “Now if you hear a great new track you can identify it, listen to it instantly in its entirety and easily add it to your music collection. That’s pretty powerful stuff.”

As of today, users of premium Apps Shazam Encore and (SHAZAM) RED will be able to use this feature, with the free apps picking the feature up later this year.

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