We first detailed Apple Joint Venture service a year ago and it appears that Apple is getting ready to launch the service. BGR is reporting that Apple is readying the Joint Venture small businesses services:

Joint Venture is an extension of Apple’s current Genius Bar services that is aimed at small businesses and prosumers. Subscribers of the new service will be able to speak with a store-based Apple technician — lovingly referred to as Geniuses — over the phone for one-on-one consultation and troubleshooting, or they can request an on-site visit. Currently, Apple’s Geniuses are not allowed to provide support remotely via the phone or in-person outside of Apple’s retail locations. A source has confirmed that Apple will reveal these plans to retail employees this Sunday, explaining how to properly position, explain, and sell the new offering.

It will be interesting to see how this affects small to mid-sized Apple IT shops who often serve the market Apple will be targeting with ‘Joint Venture’.

Some of the verbiage from the original trademark, below:

A International Class 035: Retail store services featuring computers, computer software, computer peripherals, and consumer electronic devices, and demonstration of products relating thereto.

International Class 037: Maintenance, installation and repair of computer hardware, computer peripherals, computer networks, and consumer electronic devices; information, advisory and consultancy services relating to all the aforesaid.

International Class 041: Education and training services, namely, personal instruction and conducting classes, workshops, conferences and seminars in the field of computers, computer software, computer peripherals, online services, information technology, internet website design, video products and consumer electronics; arranging of exhibitions, seminars and conferences; arranging professional workshop and training courses; providing on-line publications in the nature of newsletters in the field of computers, computer software, computer peripherals, online services, information technology, internet website design, video products and consumer electronics.

International Class 042: Technical support and consulting services pertaining to computer hardware, computer peripherals, computer software and consumer electronics; troubleshooting and computer diagnostic services for computer hardware, computer peripherals, computer software and consumer electronic devices; consulting services in the field of selection, implementation and use of computer hardware and software systems for others.

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