Toshiba made a lot of noise by announcing a new four-inch LCD display last week. It would have been dismissed as yet another phone LCD product if it weren’t for its 367 pixels-per-inch density. Yes, looks like Toshiba has outclassed a 326 pixels-per-inch Retina Display on iPhone 4 running at a 960-by-640 pixel resolution. Engadget had a chance to spend some time with Toshiba’s new display at SID 2011, recording the above video demonstration for your viewing pleasure.

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First up, this display runs a 1280-by-720 pixel resolution, allowing it to render 720P video natively, without rescaling. Toshiba is advertising its wide viewing angle, a 1000:1 contrast ratio and color chromaticity with a 72 percent NTSC ratio. Engadget walked away impressed, praising “clear, crisp, and chromatically brilliant” onscreen images. The big question is, will Apple or one of the upcoming Android phones incorporate this powerful display? We’re keeping our fingers crossed for the former, of course. If the Toshiba allegedly building a new display plant with Apple rumor is anything to go by, you can add true 720p display to your wish list for a next-generation iPhone.

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