As expected, Apple updated the Apple Store App today with two significant enhancements as part of its Apple Store 2.0 update.  The two biggies are:

  1. Enhanced in-store mode lets you get help and support quickly when you’re at an Apple Retail Store.
  2. The ability to custom-configure a new Mac with the options you want.

Unfortunately, it isn’t a universal app but it at least it is international.

iPhone Screenshot 4iPhone Screenshot 3

Plenty of screenshots below:

iPhone Screenshot 1

iPhone Screenshot 2

iPhone Screenshot 5

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