Apple’s marketing honcho Phil Schiller took it upon himself to unveil a refreshed iPod touch lineup, which now includes both black and white models (remember, we called both), plus a new breakthrough price of just $199. The iPod touch is Apple’s “most popular iPod”, Schiller told the crowd, adding this:

It’s thin, it has the Retina Display. HD video. Gyro. Amazing gameplay. It’s the most popular music player, and the #1 portable game player.

The revamped models look the same as the fourth-generation iPod touch, which was available only in black. The new iPod touches now come in both black and white. As mentioned, the entry-level 8GB version now starts out at just $199. Apple is clearly positioning this device as a portable gaming machine, aiming with it directly at Sony and Nintendo.

So, the new iPod touch lineup now looks like this: The 8/32/64GB white or black for $199/$299/$399. It ships by October 12. Sweet.

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