We told you yesterday that Harrods’ Apple Store within-a-store would officially open today at 10 a.m. to sell the new iPad. We first told you in January about the new store debuting in Harrods’ famous London department store location. The new store is established within the Harrods Technology department, and the store appears to contain the typical wood harvest tables (judging by the first image above) that display Apple products normally seen in the company’s retail stores. It does not seem to have a Genius Bar, like we confirmed in January, but it is quite larger than Apple store-in-store locations seen before. We cannot see much Apple signage in this image, but we will update when we get our hands on more.

Earlier this year, Target announced plans to mirror BestBuy by opening 25 new Apple store-in-stores inside some of its retail locations.


FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author