During the opening ceremonies for this year’s Olympic Games in London, Apple aired a new television ad. The new ad is strikingly different than any other Apple ad that we’ve seen air before. This particular one is not about a product, but it is about the Apple Retail Store Genius Bar. The premise is an airplane about to land and an Apple Genius is on board to assist customers before landing (video via iClarified).

Apparently Apple is airing a slew of Genius Bar/Retail store related ads tonight. A second ad about a Genius in line at a hotdog stand just aired. Steeber from COM has a camera-phone video of it (after the break). There is also a third ad airing – also now shown after the break (thanks, Nathan!) about a Genius showing up to a house where a family is just about to have a child. The father wants the Genius to help make letter-press cards announcing the birth.

Apple has posted the videos on its website. Apple has now posted their videos on its YouTube channel. We’ve updated all of the video embeds in this post to the higher quality format.

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Mark Gurman's favorite gear