Two British tabloids, the Sun and the Daily Mail, reported that actor Bruce Willis was going after Apple’s iTunes to let him pass down purchased media to his heirs. It’s too good a story to pass up…except, according to the actor’s wife, it is not true.

The story of passing along iTunes media rights is an interesting story, however. You have always been able to burn music to optical and keep copies around. In that case, retention rights are a little more straightforward. As for apps and other media, it gets more murky.

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