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Apple starts running new iPad mini ads showcasing iBooks and iPhoto

Apple has begun running two new television commercials for the iPad mini. The new ads build out a series that started with Apple’s iPad mini Garageband ad; a commercial that demonstrates the iPad mini’s equal software capabilities to the full-sized iPad. The new ads focus on iBooks and iPhoto. The first ad shows the iBooks application and reading on the iPad mini, and the second ad shows the iPad mini’s photo viewing capabilities and advanced editing functions via the iPhoto App Store app. The two ads are viewable after the break:

[youtube http://www.youtube.com/watch?v=9L11hutds-o]

[youtube http://www.youtube.com/watch?v=fdmkhzGD-ZA]

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