Apple today emailed several Brazilian outlets to confirm the news that it would open an Apple retail store in the city. Translated:

Apple has confirmed the opening of a store brand in Brazil. The first Apple Store will open in Brazil in Rio de Janeiro and will also be the company’s first own store in South America “We look forward to the opening of the first Apple Store in Brazil, where we have long standing customers and hope to win many more each day. [We] can not wait to offer the unique Apple retail people of Rio de Janeiro and customers from across the region,” the company said by email on Tuesday

The news comes after it was recently discovered that Apple was hiring retail employees for both Rio and Istanbul, Turkey.


Per Apple’s financials, the company plans to open 30 to 35 new stores in the coming year with 75 percent of those being outside of the United States. Both Rio and Istanbul are iconic cities that fit well with Apple’s retail vision.



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