Classic and Special Edition

Over its lifetime, Apple has introduced hundreds of products that have displayed revolutions and evolutions in design from the 70s to the modern technology era. The company has had more than its fair share of extremely successful products and some other devices that the company might want everyone to forget (remember the Bluetooth headset that came out with the original iPhone?). For the first time ever, photographs of over 500 devices have been taken and brought together into one beautiful book: “Iconic: A Photographic Tribute to Apple Innovation”.

The book starts out with two beautiful forewards by Steve Wozniak and The Loop’s Jim Dalrymple. Right away, you are immersed into large high-quality images taken by the author himself, Jonathan Zufi.

Here’s an interview with Zufi, describing his massive undertaking to take these many photographs and capture the true beauty of the devices:

The book is broken down into six main sections: desktops, portables, peripherals, iDevices, prototypes and packaging. Personally, I found the prototypes section to be extremely fascinating – the clear cases used by Apple makes it easy to see the technology behind the products.

While the book’s focus is on the large pictures that sometimes span both pages, the quotes sewn throughout the pages are just as powerful. As one may expect, Jonathan Ive’s words are everywhere. “Apple creates products that are hard to imagine, but once you have one, you can’t imagine living without one.”



Iconic is available exclusively at for $75. A special edition, complete with a case that resembles the design of Apple’s 70s-80s computers, will be available for $300 later this month. This is the book for the truly dedicated, loyal Apple fan. It’s truly an amazing celebration and recognition of the incredible design and hard work that Apple has engineered into every device.

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