Weeks after launch, a number of Apple Stores in the United States have begun price-matching both the iPad Air and iPhone 5c. Sources say that the ability to price-match those new devices began earlier this week.
The price-matching will vary region-to-region, with some markets choosing to not conduct any price-matching at this time.
The stores that do support matching, however, will only match up to 10% off. So if your local carrier is offering the iPhone 5c free on-contract, don’t expect to get a free iPhone 5c at an Apple Store. Apple has not began price-matching the more expensive iPhone 5s nor the harder-to-find iPad mini with Retina display.
Apple briefly price-matched the iPad Air up to $479 at launch, but it then quickly stopped.