Skip to main content

Lisa Jackson gives NBC’s Today a look inside of Apple’s North Carolina data center

Apple gave NBC’s Today a rare look inside its Maiden, NC data center during a segment on the company’s efforts to use more green energy (via AppleInsider). Apple’s NC data center is powered entirely by reusable energy, including a massive solar farm and on-site biogas cells.

Jackson notes that Apple sometimes generates even more solar power than it needs, which allows the excess to go toward supplying energy to the city’s power grid

The segment also includes a look at the inner workings of the data center, which serves as the center of Apple’s iCloud and other online operations. You can see the entire clip below.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

  1. Good job, Apple.

  2. RP - 11 years ago

    I gotta believe a part of it also has to do with over relying on the grid. Our electrical infrastructure is not the best right now, I would hate to be responsible for people’s data when another major blackout occurs.

  3. Larry Gusaas (@lgusaas) - 11 years ago

    What is reusable energy? I have never heard of it. How do you reuse energy?

    • Dave Huntley - 11 years ago

      Fundamental law of physics, energy cycles from one form to another.

    • thebums66 - 11 years ago

      I believe reusable/renewable energy like solar does not need a “fuel” to create electricity. Therefore you are “reusing” the solar panel to create electricity where you can’t reuse the same barrel of oil or bucket of coal over and over.

  4. Stanley Manley - 11 years ago

    Of all the morning shows, why Today? They’re such a bunch of douchebags.

    Matt Lauer’s response and contribution to this piece is how ‘cold’ it is in the studio. He’s King Douchebag!

    And what’s up with the crappy video quality. Those old farts running NBC haven’t clued into the fact that HD is, and has been, the default resolution for the past 10 years. On top of that NBC is owned by Comcast. What gives?

    Oh right, Comcast hates any kind of web streaming or video. They pine for the old days of 1993 when downloads crawled along and cable was King. They’re actively waging war against net neutrality in an effort to ‘double-dip’ on video streaming. You pay for the service, and now they want the streamer to also pay for the service. In essence, they’re a bunch of douchebags too! Their cable boxes suck down 300 Watts/hr with no ‘real’ turn-off switch. They contribute 5 million tons of CO2 a year to the atmosphere. Now they’re reporting on how Apple does it better than anyone else. The Romans had Nero, we have Comcast.

  5. marcosmb920 - 11 years ago

    Excellent the job that Apple is doing, well done

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications