Apple has updated its homepage to include a new microsite officially welcoming the Beats Electronics and Beats Music team to the company. The new site marks the first official mention on Apple.com of the Beats acquisition since the initial press release describing the deal.
Welcome to the family. Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We’re delighted to be working with the team to elevate that experience even further. And we can’t wait to hear what’s next.
The site features a silhouettes view of Beats headphones in the background, one of the marquee products of the company acquired by Apple, and the site contains a link to the newly refreshed BeatsByDre.com (after a few days of downtime).
Featured at the new Beats site is a message also describing the headphones and music company’s move to Apple. The message explains the importance of Apple’s role in music with each of its key products including the Mac, iPod, and iPad.
There’s a new instrument in the Apple family. Musicians rely on their instruments to give structure and form to their imagination. At the dawn of digital recording, the Macintosh computer was the instrument of choice. At the beginning of portable digital music, the iPod placed the library of the world’s music in your pocket. The iPhone became not only an instrument for music but also the center of your connected life. The iPad extended this capability with a user interface and apps that allowed you to compose a symphony on the subway. Starting today, we at Beats are fortunate to add our instrument to this legacy by joining Apple. The products we build together will allow us to reimagine sound once again and to continue this great tradition of bringing imagination to life.
As part of the change, online sales of Beats products will now be routed through Apple’s online store.
Earlier this week we reported that Apple has been busy transitioning Beats employees into the company and reducing a number of jobs that overlap as the two companies begin to further integrate.
The Beats acquisition also means Apple has inherited a new lawsuit from Bose which claims Beats headphones infringe on noise-cancelling technology patents held by Bose.
Eddy Cue, Apple’s SVP of Internet Software and Services, and Phil Schiller, SVP of Worldwide Marketing, sent employees the following internal memo:
Today Beats officially joins the Apple family! On behalf of all Apple employees around the world, we would like to extend them our warmest welcome. Music is in our DNA. In Beats, Apple has found a team of creative and talented people who are as passionate about music as we are. Jimmy Iovine, Dr Dre, and the team that has built Beats have created music products that customers love. And what we will do together is going to be even greater than what we could have done on our own. This is going to be a lot of fun!
Apple first announced its plans to acquire Beats Electronics and Beats Music for $3 billion earlier this year on May 28th.
Update: Apple has confirmed with 9to5Mac that it has indeed received U.S. regulatory approval needed to complete its Beats acquisition.