Near the end of each year Apple thanks its employees for their hard work with a nice souvenir. This year some employees are being given a black Incase backpack featuring a bright white Apple logo.
At least one employee has already put the gift up on eBay with a starting bid of $49.99 and a Buy It Now of $99.99. From the images we’ve received, it appears that the bag is a customized version of the Incase Staple Backpack. In past years, Apple employees have received blankets, sweatshirts, and water bottles.
The bags were accompanied by this letter:
This is our gift to you. But it can never compare to what you’ve given.
What does it take to give a gift? It takes thoughtfulness. Compassion. And sometimes, sacrifice of your time, your talent, and your heart,
These are the gifts you give: kindness, knowledge, humor, and patience. You give them when you cover for a teammate, so they can go on a much-deserved break. When you send an email recognizing a job well done. Or when you grab an extra coffee for a friend before you clock in.
You give these gifts whether it’s the beginning of the season, or the end of a very long day. You do it over, and over, and over again.
Amazing products are designed in Cupertino. Amazing moments are made by you. These moments are your gift this holiday season—to your customers, to your team, and to the world.