Apple launched its Start Something New. campaign on its Japanese website 2 days ago and it looks to be propagating globally now in the run up to New Years Eve 2015. The page encourages Apple users to try out new products like Procreate, Brushes 3, Slow Shutter,  VSCOCam, Waterlogue and iDraw and highlights artists including Roz HallMatt Pyke and Craig & Karl.

Every piece in this gallery was created on an Apple product. Every brushstroke, every pixel, and every frame of film was brought to life by talented Apple users from around the world. As you explore their work, we hope it inspires you to create something new.

Although Apple has toned down its holiday celebrations this year (12 Days of Gifts?)  it will continue to run its Fukubukuro Lucky Bag sale in Japan on January 2nd.

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