Apple has updated its website for China with a new video advertisement in celebration of the Chinese New Year. The one-and-a-half minute advertisement is largely similar to Apple’s “The Song” ad for the United States that aired during this past Christmas and holiday season…
iPad Air 2
In the new ad, a granddaughter utilizes Apple software and hardware to convert a vintage audio recording to a format playable on an iPad. For the U.S. version of the ad, Apple shared a behind-the-scenes tour of the ad’s creation.
This new ad is significant as it is Apple’s first in China. This advertisement comes at a time when Apple is rapidly growing in China. Apple is opening up several new stores for China this year, and Senior VP of Retail Angela Ahrendts has been recruiting U.S.-based retail employees to relocate to China.