I’m a bit speechless on this one. It makes Samsung’s sustainability report rap seem…still horrible. Huge tech companies, can we please not do this anymore?

It’s also probably not the smartest idea in the world to start a rap battle with the two companies affiliated with two biggest names in rap: Jay-Z (Samsung) and Dr. Dre (Apple). But we’re guessing Dre won’t be releasing a response any time soon. HTC also continues the cringeworthy in a full sit-down interview with the broke rapper from the 80’s that it hired for the video (below).

Lyrics provided via Engadget below:

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Y’all can’t be serious man. Y’all trying to fight us now? You know what I’m saying? It took you six years to get what we got in two years!

AKAKAKAK

You don’t know who we be? We HTC. And we about to say it loud. HTC, we hold the crown, Word to Peter Chou.

Biting our frame, but you’ll never steal or take away our name, baby, look at here, and listen.

You’re smartphone scared, They don’t want to clash with a Titan, They saw that M8 debut, They became enlightened. Where I’m from, you don’t ever get respect for biting. HTC One M8 is the best, You are all invited.

Your phone was all glass, Why you changed your tune now? Your chip is slower, But you’ll never touch our BoomSound. More than a few clowns stole what we originated, We own the universe, your Galaxy is overrated. It took you copycats six times to get it right, My One M8 is far too great, you’ll never touch this light

Gorilla Glass 3, Duo Sensor, dual speakers, HTC is MVP your smartphone’s on the bleachers, Internal battery strong, But if my power’s low, I stay alive with Extreme Power Saving Mode,

Make like the nerdy bloggers Put it in your pocket now, HTC cannot be beat, Help me say it now!

HTC, HTC, I say it loud, HTC, HTC, You know that we hold the crown,

(x3)

Yeah, HTC, The greatest smartphone ever created baby, One M8, Far too great for y’all competition, So stop, look and listen, I say it loud, We hold the crown, My word to Peter Chou.

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