In an email blast sent out this evening, Apple has began notifying early Apple Watch pre-order customers of their order progress with a vague message that reads “we’re working on your order.” The email appears to only be sent to pre-order customers with first wave April 24th to May 8th delivery dates that have not yet been charged and have orders still processing, suggesting recipients should not expect launch day deliveries.
Earlier this week Apple began charging some pre-order customers as orders updated from processing to preparing for shipment. While it’s unclear until Friday, it seems to email blast is targeted toward customers that have launch day delivery ranges that haven’t seen order updates and likely won’t see Friday deliveries.
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The development is somewhat perplexing as earlier today Apple began charging customers with May and June delivery dates and updating orders from processing to preparing for shipment while earlier orders remain unchanged. Apple Watch shipments thus far have varied based on factors like model, band configuration, and size rather than the order in which purchases were placed.
You can view the full email below: