Apple is today commemorating the life of boxer Muhammad Ali with a fullscreen homepage tribute, who died in hospital on Friday at the age of 74. The quote reads: ‘The man who has no imagination has no wings’. Apple executives Tim Cook and Phil Schiller have also shown their respects on Twitter.

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Ali directly represented Apple’s brand in the Think Different campaign.

When Steve Jobs announced the video, it was as a metaphor for Apple fighting against Michael Dell, who famously stated that Apple was dead and the company should just return the remaining money to its shareholders. Skip to 1:10 below for the good bits.

 

 

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