BitTorrent Now officially launches on iOS and Apple TV

Earlier this year, BitTorrent announced a new BitTorrent Now app that allows users to stream a variety of content including videos and music. At the time, the app was Android-only, but now the app has officially come to iOS and Apple TV.

BitTorrent says that a variety of publishers have signed on to share content on the BitTorrent Now platform, including The Onion, Super Deluxe, and IHeartComix. Right after opening the BitTorrent Now app, users will be able to choose from all kinds of content from those publishers and more.

While BitTorrent has gained a reputation for the variety of illegal content often shared, BitTorrent Now is entirely legal. Some of the content is free, some is paid, and some is ad-supported.

Because BitTorrent Now is entirely legal, BitTorrent can finally launch true apps for iOS and tvOS, something that it hasn’t been able to do in the past.

With BitTorrent Now, fans can find films from artists they love on their iPhone during their commute and then favorite to stream later on the couch in front of their Apple TV. They’ll also have the ability to follow artists they love, create playlists, and see what’s trending on social or in the BitTorrent community.

BitTorrent Now uses BitTorrent’s now Bundle format, which basically means that users can be required to do something, like sign-in or pay, before viewing the content. Bundles allow creators to have greater control over their content, where it is shared, and who sees it, something that hasn’t necessarily been true of BitTorrent in the past.

What’s interesting is that BitTorrent Now isn’t using any peer-to-peer technology like torrents do. All content is being streamed directly from BitTorrent’s servers to the end-user.

BitTorrent Now is available now on the App Store for iOS and tvOS.