Spotify today confirmed it has reached the 40 million paid subscriber milestone.

In a tweet shared by Spotify’s official Twitter account today, the company’s CEO and Founder Daniel Ek hinted that the service has hit the 40 million subscriber milestone. A Spotify spokesperson later confirmed the stat to 9to5Mac. 

The company last announced a major subscriber milestone in March of this year when it confirmed the service was at 30 million paying subscribers. While Spotify has yet to release an official statement confirming the 40 million subscriber milestone, a company spokesperson confirmed the number via email. Spotify CEO Daniel Ek’s tweet hinting at the achievement simply read, “40 is the new 30. Million.”

Compare Spotify’s numbers with the 17 million subscribers that Apple announced for Apple Music just this month during its iPhone 7 event. That’s up 4 million from the 13 million it reported back in April.

That means Spotify grew approximately 10 million paid subscribers in the last five months, while Apple only managed to grab around 4 million new paid subs.

Back in June, reports noted that Spotify had reached 100 million users total including those on free tiers, but it’s unclear if that number too has increased alongside the new paid subscriber number shared today.

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & He also co-authors 9to5Mac’s Logic Pros series.