Apple cuts storage upgrade prices on build-to-order Mac models

While many have complained about the prices of Apple’s new MacBook Pro lineup, the company has quietly reduced upgrade prices for its older models following last week’s keynote. The price cuts affect the build-to-order upgrade options for last year’s MacBook Pro, the MacBook Air, Mac Pro, iMac, and Mac mini.

Prior to last week’s event, a 512GB storage upgrade was priced between $300 and $400 for entry-level machines. That storage upgrade is now priced at between $200 and $300 depending on the machine. The Mac Pro, for instance, now can be upgraded to 512GB of SSD storage for $200.

A 1TB storage upgrade used to cost between $800 and $900, but following last week’s event, the added storage can be had for $600 to $700. Again, the Mac Pro 1TB upgrade option can be performed for $600.

The entry-level 27-inch iMac can now be upgraded to a 512GB SSD for $400, down $100 from its previous price point. The mid-range iMac can be upgraded to 512GB for $300, while the 1TB upgrade can now be had for $700, down from $400 and $900 respectively.

Higher-end options have also received a price drop. For example, the high-end 13-inch MacBook Air can be upgraded to 512GB for $200, which is $100 less than before. The high-end iMac can now be upgraded to 1TB for $100 less than before. The high-end Mac Mini can be boosted to 512GB for $200, while the 1TB upgrade can be had for $600, down from $300 and $800 respectively.

Last but not least, the 2015 MacBook Pro also saw cuts in storage prices, at least for the 15-inch. For the 15-inch model, 512GB of SSD storage can be had for $200, while 1TB can be had for $600, down $100 and $200 respectively. For the 13-inch model, however, prices are up to $200 for 256GB, $400 for 512GB, and $800 for 1TB (via MR).

Apple’s new MacBook Pros have faced criticism for their price points, with that being the top reason in our poll that people aren’t upgrading. An investor note out of KGI yesterday, however, stated that Apple is planning a price cut for the new models during the second half of next year, as well as an option for 32GB of RAM.