Instagram has today rolled out an update to its iOS, Android and Windows apps to allow you to bookmark posts for later viewing.

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Starting today, you can save posts you’d like to revisit later.

Now you’ll see a new bookmark icon underneath posts in your feed. Simply tap it to save a post to a new, private tab on your profile. There you can see all the posts you’ve saved — and they’re only visible to you.

When you stumble upon a funny video you want to remember, a new outfit you like or even inspiration for an upcoming vacation, you can now keep track of favorite posts right from your profile.

The update was announced in the company’s blog just a couple of days after its new live video feature rolled out to U.S. users. Increasing competition does seem to have stirred Instagram into a little action, though there’s still no iPad app …

Instagram is a free download from iTunes.