The account features highly-produced tutorial videos explaining all sorts of iOS features from how to change your wallpaper to deleting your call history.
Each video shows a person’s hand walk through each step of the process, along with on-screen bullet points to reinforce the directions.
The videos are fully narrated with additional explanation and range between 1-2 minutes in length, with full English captions available for accessibility.
The channel launched last night with a selection of ten videos, spanning the basics like printing and updating iOS to more niche features like muting group iMessage chats and linking contact cards. It’s not clear how often Apple will update the channel with new videos.
Here are a few of the current videos, including how to send a GIF (hard g):
The company has previously posted other how-to explanatory ads on its main Apple company channel, like the ‘How to shoot on iPhone’ camera series or the iPad + iOS 11 videos. It now has a dedicated channel for this type of help and support content going forward.