If you’re using Philips Hue lightstrips to add accent lighting behind an entertainment console or desk but want to throw more light onto your wall, a new product announced today looks like it could fit the bill: the Philips Hue Play.

A second product – a kind of rigid, vertical lightstrip called the Signe lamp (above) – provides a neat way to throw color lighting up a wall or into the corner of a room …

The Philips Play is a short, rigid lightstrip primarily designed for entertainment consoles. It will be available in single units for $69.95 or in a more useful double pack for $129.95. This compares with $89.95 for the existing Lightstrip.

Philips Hue Play is a compact, highly versatile light bar that you can position in a variety of ways to create a truly immersive lighting experience. It provides an indirect light effect and can sit horizontally or vertically next to your TV or be mounted behind as a backlight.  When on the floor or positioned on a bookcase or sideboard, it offers perfect accent lighting and its sleek design allows it to blend into any entertainment area. Available in black and white to fit every interior and taste.

The Hue Signe lamp is a vertical lamp designed to throw light up a wall. It will be available as a shorter table lamp for $169.99, and a taller floor lamp for $269.99.

The new Philips Hue Signe lamps are another elegant addition to the Philips Hue range. Designed to create an indirect lighting effect in white and color ambiance light, they allow you to paint your walls with light. The slim design makes them perfect for positioning next to your TV. They can be used to accent a special feature in the room, or for brightening up a dark space – creating just the right mood for any occasion. For an even more immersive experience, sync your lights to your favorite content via the Hue Sync app.

Signe will be available in the US and Europe in September, Play in October.

The move is part of Philips Hue’s continuing attempt to move up the food chain by offering lamps rather than just bulbs.

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