Apple has actually hidden a binary message as an Easter egg in a couple frames of its “Apple event in a flash” video…

The Easter egg is presented in the section when they are comparing the power of the new entry-level iPad to the best-selling Windows PC laptop. The screen of code is clearly a reference to a typical Windows blue screen of death error message.

The binary message is a simple ASCII phrase, and it translates to “So you took the time to translate this? We love you.” Just a bit of fun hidden among the supercut of Apple TV+, iPhone 11, Apple Watch and more.

You can see the hidden Easter egg at about 1:24 in the video:

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About the Author

Benjamin Mayo

Benjamin develops iOS apps professionally and covers Apple news and rumors for 9to5Mac. Listen to Benjamin, every week, on the Happy Hour podcast. Check out his personal blog. Message Benjamin over email or Twitter.