Apple is slowly becoming more active on social networks, especially on Instagram with photos and videos shot on iPhone. Today some users have noticed that there’s a new verified profile of Apple on TikTok, which may indicate that the company has plans to share some content there.

The account (@apple) is relatively new and it has only 1312 followers by the time of writing this article. There’s no biography, videos, or anything other than the verification badge, which legitimates that it’s an official account.

We’re not sure what Apple’s plans are for this TikTok account, but there are two likely possibilities. First, Apple can use TikTok to reinforce the #ShotoniPhone campaign, which can be considered a success on Instagram where Apple has over 23 million followers. While TikTok is primarily focused on entertaining videos, Apple can definitely share content that has been shot and edited with the iPhone.

And second, this might just a business account and Apple is not planning to share videos with the public, which comes as no surprise considering how the company uses Twitter. Apple has been running some ads on TikTok for some time, so this account may be related to that.

Either way, as TikTok is becoming increasingly popular, it makes sense for Apple to have its own profile there. TikTok now has 800 million active users around the world, and that number can’t be ignored.

Do you use TikTok regularly? Are you planning to follow Apple there? Let us know in the comments below.

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About the Author

Filipe Espósito

Filipe Espósito is a Brazilian tech Journalist who started covering Apple news on iHelp BR with some exclusive scoops — including the reveal of the new Apple Watch Series 5 models in titanium and ceramic. He joined 9to5Mac to share even more tech news around the world.