Apple on Monday acquired AI Music, a startup that has developed a platform capable of creating songs using artificial intelligence. The acquisition, according to sources familiar with the matter, was completed in recent weeks.

As reported by Bloomberg, AI Music’s technology can create royalty-free soundtracks using AI.The soundtracks are dynamic and can change based on user interaction in real time. As an example, a song can have a different tone during more intense parts of a workout.

As described by the startup’s website, which has now been taken down (but you can still view it via a cached version), AI Music can even create songs that “adapt to your heartbeats.”

AI Music is at the forefront of exploring how artificial intelligence can change and adapt music. Quite simply, we believe music should be accessible and contextually relevant for both its creators and its listeners. 

With our Infinite Music Engine and other proprietary technology, we deliver bespoke solutions for marketers, publishers, fitnessprofessionals, creative agencies and many more. 

Music that adapts to your heartbeat, audio advertising that matches listener context, universal licenses across formats… All of this is possible, and more, thanks to our cutting-edge research and scalable in-house development.

Apple declined to comment on the acquisition, so the amount paid for the startup remains unknown, as do plans to integrate its technologies into Apple products. Still, it seems that Apple has been working on major enhancements to Apple Music this year, as the company also acquired classical music service Primephonic in August 2021.

9to5Mac’s Take

It’s not hard to imagine a few things Apple can do with AI Music’s technology. For instance, the company could use it generate unique soundtracks for Apple Fitness+ subscribers, or even to create ambient sounds in real time with HomePod.

Based on Apple’s latest moves, we are likely to see big news for Apple Music at WWDC 2022.

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Filipe Espósito

Filipe Espósito is a Brazilian tech Journalist who started covering Apple news on iHelp BR with some exclusive scoops — including the reveal of the new Apple Watch Series 5 models in titanium and ceramic. He joined 9to5Mac to share even more tech news around the world.