Back in May, a study from PerfectRec showed the iPhone 14 lineup including the 14 Pro saw a notable drop in the percentage of 5-star reviews. Now the firm’s latest study shows another drop for the iPhone 15 Pro.
The latest study from PerfectRec is made up of 695,000 user-generated Google reviews for the iPhone 15 devices. While the data naturally includes some erroneous or extreme reviews, with a sample size this big, it likely gives a good idea of customer sentiment.
Apple again said during its fiscal Q3 earnings call that a study from 451 Research found iPhone 14 family satisfaction to be at 98%. We’ll likely hear next month what the initial satisfaction number Apple shares for the iPhone 15 lineup.
As was the case back in May (and for years), the user-generated reviews that this new study collected tell a different story. Though it is important to note they are comparing two different, yet closely related metrics.
After the iPhone 14 Pro saw an 8% drop in the number of 5-star reviews compared to the 13 Pro, the iPhone 15 Pro dropped to a new low of 72% being 5-star reviews just over a month since its launch.
In a flip from last year, the iPhone 15 and 15 Plus were rated at 5 stars in 76 and 74% of reviews, respectively.
When considering factors that could explain the YoY declining trend, PerfectRec’s Wally Nowinski believes one aspect could be early adopters have higher expectations.
We theorize that there is a bit of a gap between how early adopters view a product and how it is received by more typical consumers. The people who order an iPhone on launch day might have higher expectations and be more easily disappointed than those who purchase later in the year.
Nowinski highlights the ratings may change over time, so we’ll keep an eye out for future studies on the 5-star percentage of the iPhone 15 devices.
Earlier this month we saw a report that consumers in China were not as interested in the iPhone 15 devices as they were in iPhone 14.
What do you think? If you’ve picked up an iPhone 15 how would you rate it? Share your thoughts in the comments!
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