Gurman: Apple ‘evaluating’ idea of releasing a TV set again

According to this weekend’s Power On newsletter from Mark Gurman, Apple is ‘evaluating’ the idea of releasing an Apple-branded TV set, once again.

Gurman says that this would happen after Apple releases their upcoming smart display products, so it’s likely a couple years out. Apple is expected to release a lower end smart display, which a lot of people are referring to as “HomePad”, early next year.

Afterwards, we’re anticipating some kind of higher end product with a larger display and a robotic arm.

However, Gurman says that “if the first device fails”, referring to the smart displays, Apple “may have to rethink its smart home ambitions once again” – meaning theres decent odds that this Apple-branded TV set rumor may never come to fruition.

Personally, I can’t really see this happening. Apple TV boxes are enough of a contribution to the market, but perhaps Apple could contribute to the high-end TV market, as much of a niche as it is.

On the other hand, Apple likely really wants to push the idea of customers using Apple Vision Pro as their home theater, which this would go against.

I guess we’ll see.

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