Apple is expected to brief the press on some sort of an Apple Vision Pro announcement on Friday. The most likely outcome now seems to be selling Apple Vision Pro through third-party retailers.
That’s based on code detective Aaron P’s discovery of an Apple Vision Pro Demo Fit app.
Top comment by Alex
People keep saying that the AVP is a failure. But it’s a first-generation product, primarily aimed at developers, tech enthusiasts and most importantly, those who can afford the price, Apple knows that, and so does everyone else. The first iPhone was incredibly expensive, and don’t even get me started on the first Mac, that thing made today’s $3,500 AVP price tag look like a bargain and look where those products are now. I can’t predict the future, but launching expensive and imperfect first-gen products and iterating from there has always been Apple’s path to success.
Apple currently requires customers to use the Apple Store app to determine Apple Vision Pro accessory sizing.
Apple has also only sold AVP directly through its online and in-person stores.
Now that the product is a year old and inventory doesn’t appear to be moving much, expanding the distribution channel makes sense.
This would allow Apple to maintain the current Vision Pro price while a partner like Best Buy or Amazon applies a discount.
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