According to the Power On newsletter from Mark Gurman, Apple plans to heavily focus on video recording improvements for the new iPhone 17 Pro models. The company has previously focused primarily on photography, so it’s nice to hear that video will be getting some much-needed love.
Apple wants the iPhone to replace your camera. They’ve been trying to develop the best mobile camera system for quite some time. Soon, they’ll be taking that a step further, by focusing more heavily on video. iPhones have always been fairly good at video, but Apple wants to kick it up a notch.
Gurman reports that one of Apples goals for the 2025 iPhone line, including iPhone 17 Pro and iPhone 17 Pro Max, is to convert the vlogging community and other content creators towards iPhones for their work:
One of the goals for 2025’s iPhone line is to get the vlogging community and other video creators to move away from standalone cameras and use the iPhone for even more of their work. Look for Apple to more heavily than ever tout these video recording capabilities when the new iPhones debut in September.
The report doesn’t provide further detail on how Apple plans to upgrade the iPhone 17 Pro’s video capabilities, but hopefully we’ll learn more in the near future. It’s quite an interesting development, at least in my book.
My favorite iPhone accessories on Amazon:
- ESR MagSafe Wallet with Kickstand, Grip, and Find My support
- Anker MagSafe 2-in-1 Wireless Charging Stand with Qi2
- UGREEN 6.6ft braided USB-C charging cables, 2-pack
- AirPods Pro 2 (USB-C)
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