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Apple TV+ teases new show coming soon from Breaking Bad creator

Three years ago, Apple struck a deal with Vince Gilligan, creator of Breaking Bad and Better Call Saul, for a new show at Apple TV+. Now, the company is teasing its unveiling with a live countdown timer.

New Apple TV+ series reunites Better Call Saul creator and star

Today Apple TV’s X account posted a cryptic teaser that read: “Happiness is Contagious.”

The new show in question is Vince Gilligan’s next project, starring Rhea Seehorn from Better Call Saul.

Very little is known about the new series, other than three years ago it was called a “grounded genre drama.”

It’s also expected to go a different direction than the crime-focused Breaking Bad and Better Call Saul.

Apple’s YouTube channel is now hosting a live countdown to the time we’ll presumably get a full unveiling.

It seems this Friday, July 25 near 3:00 p.m. Eastern is when Apple plans to reveal the series details.

Don’t expect the new show to actually release on Friday. Rather, that’s more likely when Apple will announce details like the show’s name, release date, and plot summary.

Based on today’s teaser, and what an Apple TV+ executive shared recently about projects he’s looking forward to, it seems Vince Gilligan’s new show is likely to debut this fall as a tentpole premiere.

Are you interested in Vince Gilligan’s new Apple TV+ show? Let us know in the comments.

Apple TV+ is available for $9.99 per month and features hit TV shows and movies like Ted LassoSeveranceThe Morning ShowSilo, and Shrinking.

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Avatar for Ryan Christoffel Ryan Christoffel

Ryan got his start in journalism as an Editor at MacStories, where he worked for four years covering Apple news, writing app reviews, and more. For two years he co-hosted the Adapt podcast on Relay FM, which focused entirely on the iPad. As a result, it should come as no surprise that his favorite Apple device is the iPad Pro.