Today Apple reported its quarterly earnings, far exceeding Wall Street expectations with a huge 10% YoY revenue increase. Apple CEO Tim Cook also signaled strong AI ambitions for the company in quotes made to CNBC.
Apple’s AI investments are growing, but much more could be ahead
“We are significantly growing our investments,” Cook said about AI. “We’re embedding it across our devices, across our platforms and across the company.”
Cook said that Apple had acquired “around” seven companies so far this year although none had been “huge in terms of dollar amount.”
“We’re open to M&A that accelerates our roadmap,” Cook said.
Cook also said that Apple views AI as “one of the most profound technologies of our lifetime.”
The quotes come at a critical time for Apple, with Wall Street well aware of various reports that have made Apple’s AI efforts seem troubled.
Just this week, Bloomberg reported on another high-profile departure from Apple for Meta’s “superintelligence” division. This is the fourth such loss from Apple’s foundation models team very recently.
Apple Intelligence first launched last year, and is getting a variety of new features in iOS 26.
But by and large, fueled especially by Siri feature delays, consensus in the tech world is that Apple has a lot of catching up to do to match the AI output that companies like OpenAI, Google, and others have achieved.
What do you think of Tim Cook’s statements on Apple and AI? Let us know in the comments.
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