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New Apple TV 4K is launching at the perfect time for Dolby Vision 2

Apple is expected to launch a brand new Apple TV 4K this fall, possibly as early as next week. Coincidentally, Dolby just happened to unveil its major new Dolby Vision 2 standard today, which could be a great match for the new Apple TV hardware.

Apple TV 4K has a strong history of supporting major video standards

Apple TV 4K has long been a premium option in a market flooded with more affordable alternatives.

One way Apple has sought to justify its higher price point is through supporting the best video and audio standards in the home theater industry.

For example, current Apple TV 4K hardware supports a wide array of 4K standards, such as Dolby Vision, HDR10+, 4K HDR, and 4K SDR.

Thus, it seems a near-certainty that Apple will end up supporting the new Dolby Vision 2 standard that just debuted.

And the timing of today’s Dolby release makes it possible that Apple’s soon-to-be-unveiled new Apple TV 4K hardware could support the technology at launch or shortly thereafter.

Benefits of Dolby Vision 2 support

What does Dolby Vision 2 offer users?

Top comment by iJon

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Sadly, my old eyes are not keeping up with technology. ;(

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Content Intelligence is a new AI feature that will offer customized, intelligent picture settings for the specific content you’re watching. Dolby’s press release mentions several example benefits:

  • Precision Black reduces consumer frustration that the image is “too dark” by making it crystal clear and improving clarity in any viewing environment without compromising artistic intent.
  • Light Sense fine-tunes picture quality through advanced ambient light detection and new reference lighting data from the content source to optimize your TV for the ideal viewing experience.
  • Sports and Gaming Optimization introduce new enhancements such as white point adjustments and motion control designed specifically to address the unique needs of live sports and gaming.

Dolby Vision 2 also comes with a “redesigned and even more powerful image engine.” Additionally, Authentic Motion is a new feature that will “make scenes feel more authentically cinematic without unwanted judder on a shot-by-shot basis.”

Hisense is the first brand to announce support on its TVs. However, with the popularity of the original Dolby Vision, no doubt we’ll see many other TV brands follow.

Are you interested in the benefits of Dolby Vision 2? Let us know in the comments.

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Avatar for Ryan Christoffel Ryan Christoffel

Ryan got his start in journalism as an Editor at MacStories, where he worked for four years covering Apple news, writing app reviews, and more. For two years he co-hosted the Adapt podcast on Relay FM, which focused entirely on the iPad. As a result, it should come as no surprise that his favorite Apple device is the iPad Pro.