For the 13th year running, Apple has topped Interbrand’s Best Global Brands ranking, which measures companies by value, influence, and brand strength. Here are a few highlights from this year’s list.
Nvidia sees the biggest yearly jump
Despite being a subjective ranking, Interbrand’s yearly Best Global Brands report has offered interesting insights into how brand perception and market value evolve over time.
It has also tracked the rise and fall of major market trends, and, unsurprisingly, this year’s list leans has an AI flavor to it, as Interbrand’s Global CEO Gonzalo Brujó also pointed out:
“Digitally enabled services and the rise of AI are creating winners faster than ever. Disruption is a defining force shaping global brands. Brands that are innovating across industries, building cultural relevance, and investing in long-term brand strategy are winning. Those relying on legacy strength alone are seeing challenges to their growth.”
In this year’s ranking, Nvidia recorded the biggest jump in brand value, up 116% to $43.2 billion, climbing to 15th place. Qualcomm (39th, $20.1B), Dell (51st, $16.3B), and Shopify (99th, $6.9B) were among the 12 newcomers, while Electronic Arts, HP, LG, and WhatsApp were among the 25 brands featured in the “Brands to Watch” section.
Tech dominates the top 5
As it has done since 2013, Apple topped the list but saw a 4% decrease in brand valuation, down to $460.9 billion. Microsoft came in second with a 10% gain ($388.5B), followed by Amazon (+7%, $219.9B), Google (+9%, $317.1B), and Samsung (-10%, $90.5B).
Interestingly, ChatGPT is mentioned three times in the report, but it hasn’t made the list. Overall, Interbrand said that the added brand value of the Top 100 brands reached $3.6 trillion, representing a $150 billion increase compared to 2024.
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